Cast your mind back to the olden days (ie, 5 years ago). If ‘change’ was a dog it would have been a Labrador, all friendly and comfortable and licky. Sure, it had teeth but it wouldn’t dream of sinking them into you! You could throw ‘change’ a ball and it’d come back and drop it at your feet in a beautifully predictable and well-trained way.

It won’t have escaped your notice that the world has moved on dramatically and is kind of, well, a bit more aggressive...

It’s less ‘Crufts’ and more ‘Wolverine’.  The fluffy Andrex puppy of change has got itself tangled in too much toilet roll. The rabid dogs of change have been unleashed. They’re coming at you, aggressive and salivating. Some businesses have already been mauled (think Woolworths). Others are standing still, paralysed by fear as the wolves circle (think Waterstones & HMV). Maybe the howling keeps you awake at night (don’t worry folks, that might just be in my head?).

 

So, in the doggy analogy, where does that leave the 2%ers and your business? Bad news first. You can’t outrun change. Hark! The howling’s getting closer. But, better news, you can choose to go with it. I watched a vid once that said wild dogs respond to a pack leader. Set yourself some huge goals, get yourself a sled, harness the wolves and let change work in your favour.

 

Andy x