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Andy's Blog

Welcome to Andy’s musings. If Carlsberg could write blogs...

Viewing entries tagged HUGG

You have to be of a certain age to remember ‘Jim’ll Fix It’, a slightly creepy programme where an ageing DJ in a white shellsuit had loads of kids sitting on his knee, while puffing on a fat Havanna cigar. And Jim specialised in making their dreams come true. Mmmm. Not sure that’s going to work in the modern era?

Anyway, the point was that Jim would organise for things to happen. He’d read out a letter and, hey presto, some child’s ambition would happen. Sometimes it was big stuff that only Jim could organise, like a ride in an F1 car, or to take part in a West End show. Or to have Showaddywaddy playing in your school assembly. Fair doos. That’s proper telly. And Jim always fixed it for you and you and you-oo-oooo.

But I remember one of Jim’s ‘fix-its’ that was even more uncomfortable than usual...

If you want your business to be like all the others, set yourself some SMART objectives. I doubt there will be anyone who hasn’t had this hammered into them. Specific, Measurable, Achievable (yawn), Realistic, (head lolling in near slumber) and Time-bound (snore).

SMART objectives are part of an obsolete management world that assumes the future is predictable and that what your business needs is more of what you’re already doing. If you believe that, you’re already in big trouble!