If you want your business to be like all the others, set yourself some SMART objectives. I doubt there will be anyone who hasn’t had this hammered into them. Specific, Measurable, Achievable (yawn), Realistic, (head lolling in near slumber) and Time-bound (snore).
SMART objectives are part of an obsolete management world that assumes the future is predictable and that what your business needs is more of what you’re already doing. If you believe that, you’re already in big trouble!
