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The Christmas cuddle

I’ve always been a cuddler. I guess it stems from my mum being a cuddler? Whenever I was upset or grazed my knee, a cuddle would always do the trick.

So imagine my recent surprise when I found out that I’d been doing it wrong!

Here’s the science. The average cuddle lasts 2.4 seconds. But, for the love to properly transfer a cuddle needs to last seven seconds or longer. I’ll let you apply that simple principle and prove it for yourself. My top tip is to make sure you don’t count out loud – it spoils the romance.

A second top cuddle rule is to appreciate that not everyone is a cuddler, and this is perfectly fine. It doesn’t have to be a full-on bear hug. You can cuddle people with a handshake, tap on the shoulder, or don of the hat. The secret to a great cuddle is genuinely being pleased to see someone, taking a few moments out of your busy day to actually appreciate another human being.

So, my third top tip is to do more cuddling. Family and friends should be receiving regular seven-second hugs as a matter of course. But how about setting up a lunchtime cuddle club at work? Too far perhaps?

At Art of Brill HQ we like to adhere to standard of public safety and decency so our final top tip is that it’s always good to cuddle, except strangers in the sauna.

We wish you a very merry cuddly Christmas.

Art of Brill team x